We have seen many of our clients making terrible mistakes when putting features in their corporate websites. And those horrible mistakes with features threw them into consequences like driving away audiences, loyal customers or more. Which leads to less conversions and no profit though you know how to cite a website.
Here in this article, we are focusing on the most important features that every corporate website should have in 2022. Features on which you should concentrate very well, for proper branding, building trust, and driving conversions.
Website Should Know These Besides How To Cite A Website
One thing we have observed with our work experience is that the behavior of consumers have changed a lot. There are a lot of factors, which are changing how people are behaving now, and how they used to before.
Like one of the common and major factors is that, people do not have the patience to read everything and find out what they want. So if you fail to give them what they want right away when they enter your website, then sadly you are going to lose customers.
Hence, we must conclude our corporate website as straightforwardly as possible.
Show The Clear Purpose Of Your Business
Before you launch your corporate website, you must be clear and well-determined about the purposes of your business. If the purpose is clear to you, it is clear to the audience. Moreover, it would be best if you chose an easily understandable language tone so that the targeted people can perceive the knowledge adequately. A well-defined purpose will talk about your business offers, the team you have and the capacity of your organization to serve.
In straight words, demonstrating the purpose represents the rigidness and strength of your business via the website.
Take Special Care Of Professional Branding
Hopefully, you are aware of personal branding, which means you express yourself with an identity. That is exactly what you are going to do here. The difference is that it will be completely about the website.
When someone enters as an audience, they must see the things and offers clearly. Therefore, you must design the welcoming page with care and in attractive ways, which will indirectly manipulate the audience to look at your company’s profiles.
Make an attractive logo, pick the correct colors for the brand, choose the perfect theme. Always be consistent with the style and layout of your corporate website.
Moreover, there is also an offline way to do that. When you brand yourself, include the website also with the offers and features. Once you get visited, you can access the Cookies of their device, which will share them about your new upgrades.
Ensure The Navigation Is Simple And Easy
When you visit a general website, if the text size is not significant or the options to enter are not easily findable, you will likely be bothered by the appearance. Similarly, people will feel the same if your corporate website does not have proper navigation.
To determine the segments, you must divide the options to visit with extensive care. It will add ease when a person or visitor visits your website. For example, a tab named ‘About Us’ may include your corporate mission, vision, words from directors and chairman, corporate values, ethical aspects, contact information and many more.
Put Easy To Find Contact Information
Confusion is not a unique act that we face every day. No matter how clear the statement is, it can prompt confusion in anyone’s mind.
And generally, it occurs when the reader or audience is not native English or a speaker of a different language. Sometimes the offers, notions and other aspects may create mystifications.
So, your corporate website’s ultimate goal is to retain those suffering from mystification. And the only optimal way of directly communicating can help you to do that.
Yes, it is the contact information, and you should place the corporate contact information at least 2 to 3 times on your website. In addition, it is best if you add a chatbot.
Do Not Forget The Calls To Actions
What is a Call To Action? That is important here to understand. The basic concept of Call To Action is the approaching way so that the user or audience finds easy guidelines. A corporate website plays a vital role.
At first find out what your main goal of the business is. What do you want your customers to do? For example, call, message, email you, visit your office, or maybe subscribe to your YouTube channel to know about your product and services and then purchase? Whatever you want your customer to do, put that in front of their eyes. Make it simple and easy for them, do not make them wait or let them find you. No. Use calls to actions buttons wherever relevant. Simplicity is the tool while you are creating options for the audience. The appearance should be straightforward so that the audience can perceive the overall guidelines and information by reading for once.
Always Include Testimonials/Reviews
Enrichment of the reliability of a website is significant. And when it is a corporate website, only credentials enhance the reliability. Adding the certificates and customers’ reviews can surge the audiences’ trust by many degrees. As a result, the customers will feel secure dealing with your corporation via the website.
Giving Live Chat Support Will Help Your Clients A Lot
As we mentioned earlier about the communication way and the chatbot, a chatbot helps the audience instantly to find the solutions they are looking for. It is always best to hire a person who would work as a communication officer for your corporate website. The responsibility of that employee will be supporting clients and customers through live chat.
Sometimes a chatbot does not favor adequately, and the customer requires to wait for the ultimate answer. As a result, it can harm the retention process. But still, it is still an important feature for fixing little issues.
Do Not Forget To Give Social Media Icons
Ease is the element that everyone expects. Today with internet facilities, social media grabbed the minds of people. These social media platforms enlighten the audiences easily about any corporate website.
Adding social media icons with links to your corporate websites will increase your reach on these platforms. Sometimes it works as a substitute for the original website. Hence, don’t forget to take the help of social media icons. Incredible, yet the fact is people will not visit your corporate website until it is significantly important or any demand arises. When they subscribe to your social media page, they will likely perceive recent information while scrolling their home page.
Let People Know About Your Business Hours
Another significant thing you must consider while developing a corporate website is mentioning business hours. It must consist of the name of the days with time. Moreover, it is best to circumvent the AM-PM format and use the 24 hours format instead. This section must also include closing days due to government, religion, or other occasional days. Furthermore, you must take the help of Google My Business so that people can find the business hours on the search engine. And it is more accessible than looking for business hours on the website.
Take Proper Care Regarding All Security Features
None desires to visit a place with a third party’s surveillance. Building a security wall for the audience is as important as for the authority. It would help if you secured all the moves of the customers, clients, and visitors. If your corporate website has the facility of transaction money, you must enrich the security level as robust as much exists. Not only that, you should announce the security system on your website. It will surge the clients’ reliability and your website’s rank.
A strong security system is required for a corporate website; otherwise, there is a huge chance that the website may become blacklisted by Google or other similar organizations.
Keep Your Business Or Brand Transparent
Keeping the business or brand transparent does not only belong to corporate website development. It also depends on outside marketing strategies. However, let’s talk about the website’s internal issues. Firstly, you need to approach your company’s current market capturing ability. After that, you must demonstrate it significantly and in an attractive way.
For example, your revenue last year was $2 million. And the total revenue of your country or region was $100 million. You are approaching the total revenue as 2% of the entire country on your website.
Thus, your website reputation will increase and become transparent to the audience. In other words, you should also describe your offerings as clearly as possible. Furthermore, adding images or other types of graphical clips will add extra value to your corporate website to gain reputation and transparency.
Writing A Captivating About Us Page
The human being is a social creature, and one of the characteristics of social creatures is believing what they hear. When a person hears about your company and comes to know about the existence of your corporate website, they are most likely to visit your website. And the first section they look for is the company profile, which means the ‘About Us’ section. Here you must include all the information about your corporation. The deal is already gone if your ‘About Us’ section fails to convince a client or visitor.
So, what are the things clients look for in a company? Those are-
- The stability, strength, and threats of the company.
- The mission, aims, vision, and goal of the company. It also demonstrates the values of the company towards clients.
- The birth year and credentials that the company achieved till today.
- The social activities that prove the initiatives towards social developments.
Eventually, we can say, the ‘About Us’ section is a foremost part to expose your company to the audiences.
Giving Case Studies Will Never Be A Bad Idea
Adding a case where you are the problem solver is a significant idea to demonstrate the caliber of the corporation. You will gain drastic reliability if you attach 4 to 5 cases you solved along with the customer reviews. Moreover, it will help the clients to find the working strategies to fulfill the demand.
It is a fact regarding the clients that people only love spending on those with experience. So, demonstrating the case studies and findings can play a vital role in your website’s reliability.
Use Readable Clean Fonts In Your Corporate Website
If you observe the dictionary of font styles, you may experience a plethora of font styles. But, are all of those liked by the audiences?
No, there are plenty of trendy font styles that look stunning, nonetheless, difficult to read. As a result, retaining a client on a corporate website becomes challenging. To avoid these circumstances, you must circumvent the extraordinary styles. Instead, it would be best to use only those fonts that everyone can read. Some of the preferable fonts are Arial, Times New Roman, Calibri, and many more. Too much cursive or bold can harass the vision of the readers. Another aspect that belongs to the cleanliness of the fonts is the font size. The regular font size must lay between 12 to 14. If you increase the size, the reader may find less information than they desire to see. Again, if you choose a smaller font than 12, the readers may require to zoom the page.
Ensure That The Copy Of Your Corporate Website Is Compelling And Outstanding
Another vital aspect that you must consider is the quality of the content writing. No matter what the amount of the contents you publish, you ought to maintain a stable tone everywhere. It is certainly best to allow a highly experienced level proficient person to write the contents of your website. The higher the quality content is, the more reliable and professional the website is.
As A Corporate Website Publishing High Quality Contents Will Build Trust And Professionalism
Posting high-quality graphical or other types of content is as significant as writing content. When you are publishing any image or video content, it ought to be the best version of it. You can take assistance from professionals to work on it. High-end quality content can add extra value to the corporate website, resulting in enormous.
Make Sure That The Contents In Your Corporate Website Is Skimmable
You cannot expect that all the readers will read the content thoroughly. Some will only look for those words they want to know. So, it would be best if you enlightened the content creator about the skimmable features. Then the reader can find the information while skimming the contents entirely.
The Landing Pages Have To Be Of Great Quality For More
A good landing page can determine the success of a corporate website enormously. Generally, when a client or customer enters a website, the page that appears, which is not the homepage, is the landing page. You must create a stunning landing page by which a general lander or visitor may become a client. It can include promotional offers or other marketing strategies. An attractive landing page manipulates the visitors’ minds to dive into the dip.
If you are an owner of a corporation and desire to expand business locally and internationally, you must start a corporate website. A website can benefit your business in numerous ways like credibility, efficient and effective marketing, professionalism, targeting market and capturing, and many more. Nonetheless, the website must be well defined and structured. And about the features, here we told you about the one that is most important in 2022 for corporate websites. Now you have to research and understand your business needs. But still, if you are having difficulty doing that, our IT Expert is always here to help you.